Ummah foods launches first ever chocolate bar for 3 million sweet toothed muslims

Ummah Foods announces the launch of the first chocolate bar for the three million strong sweet loving Muslim community in the UK on the 1st May 2004.

April 24, 2004--Ummah Foods announces the launch of the first chocolate bar for the three million strong sweet loving Muslim community in the UK on the 1st May 2004. The milk chocolate bar with a caramel filling is the first of many confectionery products that will be hitting the stores soon under the Ummah Foods label.

Ummah Foods Director Khalid Sharif, 30, plans to follow in the footsteps of other community based business and turn Ummah Foods into a global brand for quality and community.

Mintel estimated Muslim spending power at twenty billion pounds in 2002, and now Muslim consumers can choose to support businesses that practice community responsibility through their purchases. For every Ummah Foods product sold, ten percent of the profit will go to charities and community projects. Ummah Foods hopes to partner with and support education projects, homeless charities, humanitarian and community projects. On a local level it wants to encourage greater achievement in schools, assist young artists and journalists.

Ummah Foods plan is also to support and boost the current revival of the Islamic art scene by employing up and coming British Muslim artists for all its packaging designs. We aim to support the Muslim community in Britain at every level in this company, even if it means rewriting the rules of business.

Preparation for the next set of products, which includes chocolate orange, is well underway, and for the first time the target market will be in the UK. France and Germany to follow. Ummah Foods aims to reach the one billion Muslim consumers globally with its goods and its vision of helping and supporting Muslim and non-Muslims in need across the world.